Vice President of Sales and Marketing
Diane DiRoma has a strong work ethic, given to her by her father. He said, “Diane, work hard and stay humble.” Each of her accomplishments in life, with his advice in mind, has led to new plateaus. Her achievements began at UMASS Lowell, in that split second moment when she understood the dynamics and return of being a successful team player. This early foundation lead her to a coaching position, and now into boardrooms as a trusted leader.
An early achievement for Diane came as a sports figure: She was a basketball standout from 1993 to 1997, was celebrated at the University’s Soaring With Pride campaign, and at the Hall of Fame Sports Gallery. In 2010, Diane was inducted into the UMass Lowell Athletic Hall of Fame. Considered to be one of the greatest players to wear the UMass Lowell uniform, quoting Kathy O’Neil, head women’s basketball coach: “Diane DiRoma was instrumental in leading the women’s basketball team to its most successful four-year period in the program’s history. I am thrilled that Diane was selected to the UMass Lowell Hall of Fame. Simply put, Diane DiRoma is a winner. Diane was a team player and she understood what this program needed in order to be successful.” Her first job after graduating from college was to become this team’s coach.
In 2004, Diane DiRoma segued from basketball into the wine and spirits business. She became a territory manager with Southern Wine & Spirits in Fort Lauderdale, Florida. Another height was reached, when she began to work with The Republic of Tea in 2006. She held two sales managers positions, one at a time, in regional locations, to then become their national sales director. She continues with this position, to this present time.
Beginning in December of 2011, Diane took on a simultaneous position, when her employer Ron Rubin purchased River Road Family Vineyards & Winery. Diane accepted the position of national sales manager, which has progressively evolved into Ron Rubin Winery. Her current responsibilities include brand marketing as the company’s Vice President of Sales and Marketing. A frequent flyer doesn’t even begin to describe her passion for challenges and meeting them head-on.